In this modern day many businesses require visual communication to showcase their business, their brand, their story! When you're talking to clients on your website, your social media accounts, on your print advertising, or anywhere else great photos can tell your story so impactfully. A picture is worth 1000 words, after all.
So how do you produce enough content to post daily or almost daily? And have enough to have beautiful images on your website? And make sure all your photos are relevant to your brand? It seems overwhelming and that's when many business owners put this off. But that can have lasting effects like lower engagement, problems with SEO, forming poor first impressions and slowing business growth.
So what can you do?
Well you can take your own photos, but that is time consuming and draining. You didn't get into business to take photos. You got into business to run your business, to do what you're passionate about!
You can buy stock photos, but so are tons of other people. Those photos are getting used multiple places, which can hurt your SEO. They don't look authentic, and can turn off potential clients. And many aren't cheap or have confusing commercial agreements that run out and you're left looking for new images again!
Or you can hire a photographer and have a small business or personal brand photography session!
So what in the world is a a small business or personal brand photography session?
This type of session is specifically designed to give you what you need as a business owner to tell your story and share you brand. These sessions start with a consultation to make sure the photographer truly understands your business, your mission, your passion, your goals, and what you're trying to tell the world. Not to mention the look and feel of your business and brand.
During this consultation you should focus on figuring out your story and how your photographer can help capture that story, or several stories in images.
From there you schedule your session and session and it focuses on your brand at your locations and it's fun! You get to do what you love and your photographer can capture and help you come up with some great ideas for how to use the photos!
What do you get from a small business or personal brand photography session?
After the session you get the digital images with a commercial release to use on your website, your social media, your advertising and anything else you can think of. Make sure to ask what kind of release you get. Ideally your release will have no limitations and will allow you to edit the photos as you need, use them for however long you need and really give your business the flexibility you require.
Your session should provide you with enough images to share 1-2 per day for the duration of time you agree to. Plan out what you're hoping for so you can alot the correct amount of time. From there, you won't have to worry about what you'll share on social media, because you'll have a pool of images to choose from and always come back to. You can share relatable brand images with your audience without having to worry about running out of content. You'll never be caught off guard by a press release or a new partnership, because you'll be well stocked with beautiful images that fit your brand, your personality and the message you're trying to send!
Talk to your photographer and let them know what your most common uses for photos are currently and what you'd like them to be. That can help them plan the right sizes and layouts to make sure you can add text, post on Facebook headers, create collages, share on Instagram, print posters, etc.
What can be included in a small business or personal brand photography session?
Anything that represents you and your brand! Your business, your home, your daily routine, your family and friends, you, your pets, your work, your products and everything or anything else you can think of! The sky is the limit, which is what makes these sessions unique. These aren't just headshots or corporate images, these are real business images that can reflect all aspects of your personality, brand and life!
How often/how many small business or personal brand photography sessions will I need?
That really depends on your business model, mission and brand. Some people only need 1 a year to get them going and get them images for the coming season. Others have changing businesses and would benefit from quarterly or monthly sessions to always have enough content for their robust social media. Create a plan that works best for your sharing schedule and you'll always feel comfortable and worry-free.
I'm in Columbia, MO. How do I book a small business or personal brand photography session?
To learn more and book your very own small business or personal brand photography session check out the KatFour Photo Branding Page and fill out the contact form.
Know someone who'd be interested or could benefit from one of these sessions? Share this post with them. And let me know what you think of personal brand sessions in the comments!